MY ROLE: Experiential Design, Art Direction and Ideation, Strategy, Social Media, Presentation Deck Design
THE OPPORTUNITY: Perform a brand act that highlights Jack Morton’s Sustainability pledge in a clever way that not only is not only sustainable but also does soem good around the holiday season.
THE INSIGHT: Working in Experiential design, we see projects from start to finish. We see that often after an activation is wrapped many OOH billboards often go to waste.
THE EXECUTION: We partnered with two organizations to transform our used OOH billboards into durable backpacks for at-risk and homeless veterans around the Holiday season.