We called dibs on a baseball team
THE INSIGHT
WHAT CHICAGOANS DO TO CLAIM THEIR PARKING SPOT, WE DID WITH A BASEBALL TEAM
With Chicago emerging as a key hub for Southwest Airlines, we were tasked with strengthening the relationship between the airline and Chicagoans. We strategically aligned the brand with a 7 year partnership with Chicago’s most beloved team - the Chicago Cubs.
Our next task was to launch the partnership to Chicagoans in a way that was authentic to the Southwest brand and showed what sets them apart from other airlines: their hospitality, joy, and fun.
we teased chicago with mysterious lawn chairS THE WEEK BEFORE
Local influencers spread the word across chicago and beyond
THE EXECUTION
The launch moment aka when an oversized southwest seat called dibs on wrigley field
The stunt culminated outside Wrigley Field with a giant airline seat activation where fans walked a runway tunnel, met Pete Crow-Armstrong, and grabbed merch and hot cocoa. Thousands jumped into the seat to call dibs and enter a sweepstakes only Southwest Airlines could provide like Spring Training flights.
we partnered WITH Pete crow-armstrong TO ESTABLISH EVEN FURTHER REACH
MY ROLE: Experiential Design, Art Direction and Ideation, Sponsorship Strategy, Social Media and Digital Design, OOH, Wayfinding and Signage, Logo Design, Presentation Deck Design