A digital festival that demystified AI and encouraged peer-to-peer learning
Challenge
Our December 2023 global AI employee survey revealed that 49% of employees didn’t have plans for expanding the use of AI in designing or delivering experiences for clients. We needed to get ahead of the pervasive impact that GenAI was guaranteed to have across agency job roles and everyday tasks.
Insight
If you’re not learning, you’re not growing.
We discovered our employees wanted to learn more about AI, but diving in seemed daunting. They weren’t sure where to start and had no idea how to fit it into their already busy schedules. We needed to change that
execution
Introducing AI Fest: Choose Your Own Adventure—a digital festival that demystified AI and encouraged peer-to-peer learning through the power of play. For 10 days, we engaged our global employees from every discipline for a virtual learning and collaboration event focused exclusively on GenAI and its Impact on the work we do designing and delivering experiences.
Results
Gold winner at The Drum Awards and Chief Marketer’s Campaigns of the Year
Relying on peer-to-peer learning, it cost $0 out of pocket
Participation: 96% global agency
Average number of sessions per attendee: Approximately 4+
Average hours per attendee: 4+ hours
94% rated the sessions as very valuable or valuable in inspiring them to experiment with AI
AI Fest NPS Score: 60% (excellent)
60% improvement overall frequency of use, to 32%
