HOW THE MOST SUNG-ABOUT VEHICLE IN COUNTRY MUSIC TOOK OVER CMA FEST
THE INSIGHT
CHEVY BRINGS MAIN ST. USA TO CMA FEST WITH STOREFRONTS INSPIRED BY CHEVY VEHICLES
Getting people to test-drive vehicles at a festival isn't easy. That's why, at CMA Fest and in celebration of America 250, we brought the standout features of Chevy's top vehicles to life by transforming each one into the inspiration for its own immersive storefront.
In total, we created six immersive environments, each inspired by a different vehicle and anchored by the truck or SUV itself, inviting curious festival-goers inside. By engaging fans through each storefront experience, we highlighted the unique capabilities and personality of every vehicle in a way that felt authentic—not like a sales pitch.
Fans left having not only explored Chevy's lineup, but also gained a deeper appreciation for each vehicle while picking up limited-edition, country music-inspired gear they could wear all weekend long.
silverado sounds
A hands-on record shop where fans designed their own Silverado festival posters, stamping them with custom tire tracks and country music-inspired graphics to create a collectible worthy of the headliner.
TRAVERSE TRAVEL & TOURS
Where fans explored how the Traverse allows them to see the USA and mailed Chevy x CMA Fest postcards to their travel partners.
CORVETTE ALLEY
Where fans captured their energy and style with a 360-degree camera that encircled them behind the wheel of one of America’s most iconic cars.
EQUINOX ARCADE
Where music fans could flex their knowledge in this SUV with music trivia and brought free-play arcade classics to life, including a claw machine with OnStar.
THE BOLT CAFE
Where fans could recharge themselves- and their devices- with refreshing iced coffee and a charging lounge.
THE HAUL OF FAME
Where the Silverado HD hauled a larger than life gold record representing both Silverado's award-winning capability along with Chevy's indelible place in Country music. The space featured a Haul of Fame wall with a hood signed by some of country music’s most famous artists along with a wall highlighting just a few of the biggest acts to every mention Chevy in their song lyrics.
Get road ready AT THE GRAB & GO GEAR GARAGE
And what Main St. USA doesn’t include a mechanic garage? At the Grab & Go Gear Garage fans chose between 6 limited-edition patches to add to a Chevy hat, bag, or mechanic shirt.
CHEVY COULDN’T BE MISSED WITH THE BRANDING OF THE 2 LARGEST FREE STAGES
In partnership with CMA Fest, we were in charge of the branding the 2 largest free stages at the festival - The Riverfront Stage and Vibes Stage.
and throughout nashville fans could “Catch a Chevy”
Chevy vehicles roamed the streets offering fans safe (and free!) transit home.
at fan alley festival goers could step into Ella langley’s dandelion music video.
In Ella Langley’s new Dandelion music video, she prominently features and sings about the a vintage Chevy truck. We created a space where fans could not only step into the music video and take a photo but build a flower crown (with real flowers from a local vendor) that they could debut all day and into the night at Ella Langley’s performance.
