answering chicagoans’ questions about guinness ogb in the largest writing possible.
Chicago and Guinness have had a relationship that exceeds most beer brands. When the city was being built, many blue collar workers refreshed with Guinness. However, Guinness has never had it’s own brewery in Chicago.
After Covid, delays to Guinness’s first announcement that Chicago was the next home for their Open Gate Brewery, many people have been asking when the brewery would finally open. We decided to answer those questions in the largest writing possible.
Results
Earned coverage across major outlets including NBC Chicago, ABC7 Chicago, Time Out Chicago, and Block Club Chicago
Generated an estimated 2–5M+ social impressions across organic shares, press amplification, and user-captured content
Activated twice during peak rush hour above Lake Shore Drive, reaching an estimated 150K–300K+ drivers in real time
Sparked widespread user-generated content, turning a one-night stunt into a multi-day social moment
Transformed the Chicago skyline into a live brand canvas, establishing the guinness open gate brewery as the experiential arm of guinness right from the start
MY ROLE: Experiential Design and Art Direction from concept to execution, Storyboarding, Social & Digital, Graphic Design, On-site Production and Creative Execution.