Marketing a marketing agency
As the lead designer on the Corporate Communications team at Jack Morton, my task is to clearly and cleverly market how Jack Morton shows up in the world. As a premium marketing agency that works for some of the world’s leading companies (General Motors, Google, Meta and Jim Beam to name a select few) my role is to ensure we consistently communicate our culture, craft and business results.
I play an integral part in storybording and assembling our agency sizzle reels that highlight our latest and best work. I direct and design our social media feeds to pull through a consistent visual identity that aligns with our agency’s vision. I oversee the UX/UI design of our website to ensure the experience is flawless, updated and engaging. I work closely with our C-suite and New Business teammates to develop pitch decks that allow for our agency to continuously show up fresh, inviting and on-brand.
Website UI/UX
Website UI/UX
From a design perspective, I lead the visual experience of our agency’s website. I continuously make updates as well as enhancements for an easier and more engaging user experience.
Social
Social
In order to market Jack Morton authentically, we focus on 4 key pillars that communicate what differientes Jack Morton from other places of work. Those key areas are: Work, People/Culture, Insights (Thought Leadership & Press), and Awards.
I carefully mix and curate our feed to ensure we consistently hit on all 4 pillars and guarantee that our designs are within our brand guidelines. I design both static graphics and video content ranging from short reels to 1-2 minute sizzles reels.
Video
Video
Partnering closely with C-Suite members, I storyboard our agency sizzle reels to make sure we are showcasing our best work and showing up as authentically, Jack. I assist with any graphic design needs and provide direction on the layout of any information. With After Effects, I also often help out with assembling the video, providing both design and animation direction.
Agency Pitch Deck
Agency Pitch Deck
With the Chief Creative Officer, I developed a bold new design for our agency’s Pitch Deck to new clients. The design uses unique shapes derived from the words “JACK” and heroes the people that experience our activations. The deck is used globally to assist in winning multimillion dollar pieces of business.
results
7.039 Million
search impressions on our website largely due to increased quality and quantity on social media
$11.24 Million
generated from inbound leads on website saying they specifically heard about us through our social media presence.
1.062 Million
impressions made on LinkedIn alone in the last year.
142% YOY Increase
Social media content generated a 142% YOY increase in user engagement.