How does Guinness stand out in a city that already does St. Patrick’s Day bigger than anyone else? We answered by doing what only Guinness can.

At the Guinness Open Gate Brewery, we transported guests back to the brand’s roots with immersive rooms, live Irish music and dancing, curated menus, and authentic archival visuals. To connect with locals, we introduced limited edition Chicago inspired beers and activated the Stoutie Machine to turn every pour into a personalized moment. The result was a fully integrated experience that drew thousands, extended across social, and made Guinness stand out in a sea of green.